No matter what AXE body spray ads claim, it has never made girls around me furiously hump me whenever I wear AXE, it’s just an body spray like any other, but still you have to give them props for having some of the most original commercials and that they don’t run out of ideas easily. Last year another of their ads won gold medal at New York Festivals International Advertising Awards in All Media for Cosmetics/Beauty Aids/Toiletries category, and it earned it well.

Through the whole ad I was wondering what all those squares main character was finding across the house, starting from his front door. Once he got to the fridge even kitchen was covered with those squares, every part of the house, his back garden, his car… Commercial than makes us forget about those when a gorgeous chick passes his way and hands him her number.

In the evening source of those squares became obvious, when chick came over to his house and stripped her clothes off, squares covered the video but were flying everywhere with the intensity of Axe induced… Friendship.

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