The sheer amount of time that went into making this TV commercial alone is something enough to put it in the ad hall of fame, but it’s creativity adds more value to it. It’s such a simple and elegant concept, to make a commercial with nothing but colored clay and using stop-motion techniques, but doing something like that takes a lot of time when you have a small set and several clay rabbits, but when you have some 500 kg of colored clay you have to move around the busy city streets the job gets so hard it is only for the most tenacious man out there.

The way this ad is masterfully done was enough to earn it seven gold awards all around the world, and I don’t even want to get started on silver and bronze. It has a nice flow to it, it’s easy on the eye and it presents what it tries to sell well, this ad is one of the best masterfully done ads I’ve ever seen.

See Sony Bravia’s Color Like No other and many of the best TV commercials only at Crafty TV!