It is only natural that a company that relies on having a stable relationship with millions of users would think of an advertisement so simple and yet so awesome.

The budget for this phenomenal add was low, it took only one rehearsal to get it done right, this ad made itself. Setting is the famous Liverpool Street station, it’s main hall to be more precise and the add features half a dozen professional dancers showing everybody else at the station how to dance to different types of music, there is rock, there is classic, there is pop, only the best songs could be heard and the entire station danced, random passers by, people going to work and from work…

T-mobile marketing department certainly outdid themselves with this one, since it was published it has gotten many awards for TV marketing, mostly gold and silver. I hear most of the participants got a free drink for being in the commercial, that was a nice gesture too.

Watch the T Mobile dance only at Craft TV!