Vodcasting actually means video casting, video podcasting or video blogging. These are actually terms that refer to the same technology known as RSS (Rich Site Summary). Vodcast refers to “Video On Demand” VOD files available online through RSS feeds. To be able to put up a vodcast, the video files must be saved on a server and must be utilised in a RSS feed site. Vodcasting isn’t about just putting up some video files on the internet. A vodcast is a video file and is not in the regular video format of commonly used video files. This differing format is required for the specific devices to be able to decode the file and play the contents of the vodcast. iPods have been designed such that they automatically locate a new file whenever it appears online and allows you to access it immediately.

Now with videos on the internet, marketing on the internet just got a completely new point of view! Using audio files on the net does make a huge impact on your customer base on the internet. Then comes along video, and takes things up to the next level. The kind of feedback that an advertiser or promoter can get by putting videos of himself up on the internet is just unbelievable. It is so much more stronger and effective than just reading plain text on a website.

One could explain to their customers just about anything in a much more clear, and interactive way rather than having your customer reading it all. The writer would actually have a ready to tap base of regular readers who would be waiting to see every new video, especially because of the convenience online videos afford to them. One could also make use of videos online to sell their services or other products. Think of it: A visitor clicking to your site to see videos instead of another boring drab headline. The visitor would watch the video on your site and amidst boring websites, your new interface would have him sold!
Online sales always had the issue of anonymity and this always drove some customers away! But now with vodcasting clients will get to see the seller himself talk and this will bring some degree of confidence in them.